Explore Raise Eng - -



Fragrance of Heaven LLC (FOH)

Lubbock, Texas Retail



Fragrance of Heaven LLC (FOH)

Lubbock, Texas Retail


$2,500

1.7% target $150,000 4 investors
to go
$

Company Highlights:
  • Custom crafted scents without the use of Soy or Zinc which are carcinogens
  • We do not cut or stretch our oils, no headache, allergy or asthma triggers
  • A paraffin blend that allows the scent to last long


About Fragrance of Heaven

Terri Arthur, the founder of Fragrance of Heaven LLC, has been doing business under business name Fragrance of Heaven as a sole proprietorship since 2009. Fragrance of Heaven LLC was incorporated in June 2018
 
Our Mission Statement

To bring joy and comfort through fragrances, uplifting my customers as well as bringing back their most special memories, as smell is most closely related to memories, with my personally designed fragrances which are as strong at the end as it was at the beginning. I have and will continue to provide the highest quality product that has no carcinogens, nor triggers for headaches and allergies that is so common in this industry today.
  

This is the story of the two girls that brought tears to Forbes Riley:

  
FOX34 Interview:

 
Everything Lubbock Interview:


Our business:

Candles and Tarts

Consistent slow growth since 2009 due to demand on trigger free from headache and allergy fragrances, as well as free of soy and zinc free which are carcinogens, enabling ones to use tarts (cube melts for warmers) and candles that one’s may have never been able to before.

At Fragrance of Heaven, customers can bring or ship to me anything with a fragrance (example: other candles or an idea of a fragrance) and I will design it for them.

No Carcinogens like Soy or Zincs!
In comparison, industry standards use soy or mixtures thereof and zinc in their wicks, as well as stretching of their oils.  Our candles do not, and therefore burn loud and long all the way through, another separation from industry in quality.

Have grown from the home residence to 400 s,f to 800 sf, to now a 3,000 sf for brick and mortar.  This has grown by word of mouth, Facebook, radio and television interviews (3/year) and expo booths (1 per year during holidays)  and now acquiring another 3,500 sq. ft. in addition for manufacturing. Both local in Lubbock.

We have brought in vendors which raise awareness as to location of brick and mortar, and which also covers the cost of the lease for the store and manufacturing facility. We have Super Saturday events, doing facebook lives hourly to show who won what door prize and from which vendor. This is helping the location to become more known in the community.

We plan to be hiring 2 employees to do the wicking, labeling, and packing for shipping (most likely by special needs persons and seniors that need repetitious work).  The creation of scents and pouring will still be done by the owner, Terri Arthur, scent designer and quality control.

Fragrance of Heaven has consistently grown the last several years by 10% each year.  By scaling up in the following ways, anticipated growth the first year, with the help of Equity Crowd Funding covering these expenses, is 30% the first year, 50% each year thereafter for the next 5 years, especially by adding my own white labeled essential oil line. See the following.

Fragrance of Heaven Essential Oils

May 2018, Fragrance of Heaven started its own white labeled essential oil line. This is

  1. an extraordinary quality essential oil, also known as 100% pure
  2. at a reduced cost. I do not have to pay commissioned sales reps, passing the savings on to my customers.

As of now, Fragrance of Heaven has been selling out of my brick and mortar location the essential oils. Our daily sales on average, half come from the essential oil line. Once marketing this online and having an e-commerce site, it is anticipated to sell more in the essential oil line, yet attain new customers to for the candles as it will be the same demograph

Our shop at Lubbock, TX






About the Founder


Terri Arthur
Founder & CEO
Fragrance of Heaven started out as my heart and my ministry. I always want the ability to have the Lord first and foremost in my work. People come into the shop of Fragrance of Heaven and tell me how peaceful it is, and that’s what I want – for people to feel the presence of God here.
 
Also, all of my candles and tarts have scripture on them. I take time to pray over every single candle. My prayer is: “Let the light chase away the darkness and the very fragrance and presence of Heaven fill each house
 
I was tired of candles that didn’t smell or didn’t burn well. I also didn’t like that some candles can trigger a headache, allergies, or asthma, so I began to do my own research. I decided to start making my own candles, and God just opened every door I could possibly get into. I began working with the number one master perfumer and his protégé, and I developed a relationship with them. I don’t use any soy or zinc which are carcinogens. People that have issues with other candles don’t have those issues with mine. You won’t find candles like mine anywhere else.
 
As Featured In:




Fragrance of Heaven's Collection:



Baked Goods Candles





Clean and Fresh




Coffee and Beverages



Floral



Fruit and Fruity




Leather and Leather Blends







Breath of Life

Cardamom

Cedarwood

Cinnamon

Clary Sage

Cypress

Frankincense

Marjoram

Oregano

Patchouli

Strengthen Me

Spearmint

Tea Tree

Untroubled

Wintergreen

Ylang Ylang
Business Strategy


Mission Statement
To bring joy and comfort through fragrances, uplifting our customers as well as bringing back their most special memories, as smell is most closely related to memories, with Terri’s personally designed fragrances which are as strong at the end as it was at the beginning.  We have and will continue to provide the highest quality product that has no carcinogens, nor triggers for headaches and allergies that is so common in this industry today.

Description of the business:
Candles and Tarts
Consistent slow growth since 2009 due to demand on trigger free from headache and allergy fragrances, as well as free of soy and zinc free which are carcinogens, enabling ones to use tarts (cube melts for warmers) and candles that one’s may have never been able to before.

Customers can bring or ship to us anything with a fragrance (example: other candles or an idea of a fragrance) and we will design it for them.

In comparison, industry standards use soy or mixtures thereof and zinc in their wicks, as well as stretching of their oils.  Our candles do not, and therefore burn loud and long all the way through, another separation from industry in quality.

Have grown from the home residence to 400 sf to 800 sf, to now a 3,000 sf for brick and mortar.  This has grown by word of mouth, Facebook, radio and television interviews (3/year) and expo booths (1 per year during holidays)  and now acquiring another 3,500 sq. ft. in addition for manufacturing. Both local in Lubbock.

We have brought in vendors which raise awareness as to location of brick and mortar, and which also covers the cost of the lease for the store and manufacturing facility. We have Super Saturday events, doing facebook lives hourly to show who won what door prize and from which vendor. This is helping the location to become more known in the community.

We will be hiring 2 employees to do the wicking, labeling, and packing for shipping (most likely by special needs persons and seniors that need repetitious work).  The creation of scents and pouring will still be done by the owner, Terri Arthur, scent designer and quality control.

The sales of Fragrance of Heaven has consistently grown the last several years. With the help of Equity Crowdfunding, we are seeking to scaling up our business and achieve growth in the coming years, especially by adding our own white labeled essential oil line, Fragrance of Heaven Essential Oils. 

Fragrance of Heaven Essential Oils
May 2018 Terri started her own white labeled essential oil line. This is 1) an extraordinary quality essential oil, also known as 100% pure 2) at a reduced cost. We do not have to pay commissioned sales reps, passing the savings on to our customers.

As of now, we have been selling out of my brick and mortar location the essential oils. Our daily sales on average, half come from the essential oil line. Once marketing this online and having an e-commerce site, it is anticipated to sell more in the essential oil line, yet attain new customers to for the candles as it will be the same demographic.

Products & Services
Products: Our Candles, tarts, warmers, my white labeled essential oils and diffusers will be sold online as we receive the funds to build an e-commerce site.

Services: Customers can bring or ship to us anything with a fragrance (example: other candles or an idea of a fragrance) and we will design it for them.


Marketing Strategy


Growth Strategy

- Increase our online sales via our enhanced E-commerce website.
- Advertise in target markets, especially in advance of the holiday season.
-  Communicate with our customer through social media and email newsletters with company news, new products through our CRM system.
- Targeted Google, Facebook and Instagram advertisements.


Operational Plan



 			

SWOT Analysis


Strengths:
- Our products are trigger free from headache and allergy fragrances, as well as free of soy and zinc free which are carcinogens.
- Customers can bring or ship to us anything with a fragrance and we will design it for them.
- Family owned and has a tight knit community of customers 

Weaknesses:
- This industry is highly competitive
- Our business is highly dependable on our owner, Terri Arthur
- Our brand is currently largely unknown outside of our home state, Texas

Opportunities:
- Newly released Essential Oil line of products are anticipated to be our next best seller
- We will be attending a national TV show with the opportunity to promote our business

Threats:
- Brand awareness may not grow as much as we anticipated
- If anything is to happen to Terri Arthur, we may not be able to continue our business


Human Resources



 			

Social Responsibility



 			

Future Plans


Planned Use of Proceeds from crowdfunding:
- Online Marketing of E-Commerce Site/Social media
- E-commerce website being built, including a CRM
- Marketing with Social Media Expert on Retainer
- Use other social media platforms
- Taking on additional 3,500 sq ft for manufacturing
- Pallet Jack
- Racking System
- Commercial Grade Vat and Pouring unit
- Workstation Tables
- Payroll for 2 full time employees.  (Will start with 1 employee)

Goals and Milestones

- Setting up a E-commerce website being built, including a CRM
- Improving our website
- Growing online sales
- Growing our customer database 
- Building new connections and engagements on social media


Financial Year Dec-2017
Revenue $59,995
Cost of Good Sold $21,632
Taxes Paid $3,729
Net Income ($8,529)
Total Assets $28,753
Cash & Cash Equivalents $2,926
Accounts Receivable $0
Total Liabilities $4,603
Short-term Debt $4,603
Long-term Debt $0

Dividend Policy
The Company’s ability to pay dividends will depend upon, among other things, the general
financial condition of the Company, the Company’s current and future operations, liquidity position and capital requirement of the Company. The Dividend Policy will continue to be reviewed from time to time and there can be no assurance that dividends will be paid in any particular amount for any given period.
Risk Factors
RISKS RELATING TO OUR BUSINESS

We are operating in a very competitive industry
The business is in a competitive industry with companies with much more financial and physical resources.
  
We rely on continuing efforts of Terri Arthur, the CEO and Founder of Fragrance of Heaven LLC
The business relies mainly on the efforts of Terri Arthur to design and manufacture products, as well as oversee the operations of the company. If something happened to her the business may not be able to continue.

Our business involves inherent industrial risks and occupational hazards
Our business involves inherent industrial risks and occupational hazards, which may not be eliminated through implementing safety measures and thus we are exposed to risks related to such activities, such as equipment failure, industrial accidents and fire. We cannot ensure that such risks will not cause a material and adverse impact to us in the future. The materialisation of any of the risks mentioned above in the worst case scenario may disrupt our business and damage our reputation, which may also affect the validity of our relevant qualifications, business operations and results of operations. 

The costs of raw materials account for a significant portion of our cost of sales and any fluctuations in their prices may affect our profitability 
The prices of raw materials, which are petroleum related, may be subject to fluctuations as a result of various factors beyond our control, such as global economic condition, crude oil and petroleum prices.

We manufacture some of our products on a made-to-stock basis with reference to our sales forecast, which may not be accurate 
We manufacture some of our candle products on a made-to-stock basis (i.e. we manufacture before our customers place orders with us) with reference to our sales forecast prepared in light of our customers’ historical buying pattern. If our sales forecast turns out to be inaccurate and our customers do not place orders with us in the volumes expected by us, the products produced may not be absorbed by other customers, and our business, results of operations and financial condition may be adversely affected.

Our revenue is mainly derived from the sale scented candles, which may be adversely affected by the market demand
If we fail to identify new business opportunities or otherwise react to any significant drop in demand for scented candles, our business, financial condition and results of operations may be materially and adversely affected.

Our operations and financial performance may be materially and adversely affected if we experience any major disruptions, damage or destruction at our production facilities 
Our business is dependent on the proper functioning of our manufacturing facilities which are located at Lubbock, Texas. Our manufacturing facilities are subject to operating risks and disruptions, such as the breakdown or failure of equipment, shortages, natural disasters and industrial accidents. If any of our manufacturing facilities experience any of these disruptions, damage or destruction, we may not be able to manufacture our products and meet our delivery obligations to our customers in a timely manner or at all, in which case our business, results of operations and financial condition would be materially and adversely impacted.

Any problems with product quality or performance could result in a loss of customers and sales and may subject us to product liability claims, which could result in significant costs or negatively affect our reputation 
The success of our business depends on our ability to consistently deliver products with high quality. If the quality of any of our products deteriorates for any reason, we may be faced with returns or cancellations of orders and customer complaints. Moreover, as our products contain chemical and petroleum substances, any defects or improper performance of our products may directly or indirectly result in harm to the environment and human health, safety and daily lives.

We may not be able to maintain and increase the sales and profitability of products and services
We cannot guarantee that we will be able to maintain our sales and achieve our targeted sales growth and profitability for our products, which include the offering of scented tarts and candles to retail customers, fragrance designing for customers,  and our e-commerce sales.

Our historical financial and operating results are not indicative of future performance.
Our revenue, operating expenses and results of operations may vary from period to period and from year to year in response to a variety of factors beyond our control, including general business and economic conditions, employment rates, inflation and interest rates, and consumer discretionary income. Therefore our historical results may not be indicative of our future performance.

We may not be able to adequately protect our intellectual property, which could harm the value of our brands and adversely affect our business and operation.
We may face claims of infringement that could interfere with the use of our proprietary know-how, concepts, technologies, or trade secrets. Defending against such claims may be costly and, if we are unsuccessful, we may be prohibited from continuing to use such proprietary information in the future or be forced to pay damages, royalties or other fees for using such proprietary information, any of which could negatively affect our sales, profitability and prospects.

Our insurance coverage may not be sufficient to cover all losses or potential claims from our customers 
We may become subject to liabilities against which we are not insured adequately or at all or liabilities against which cannot be insured. Should any significant property damage or personal injury occur in our facilities or to our employees due to accidents, natural disasters, or similar events which are not covered or inadequately covered by our insurance, our business may be adversely affected, potentially leading to a loss of assets, lawsuits, employee compensation obligations, or other form of economic loss. In addition, we have not maintained insurance policies against losses arising from our environmental liabilities, business interruption, industrial accidents, work stoppages, civil unrest or other activities. 

Any losses that we may incur which we are not insured against may adversely affect our business, financial condition and results of operations.

We may need additional capital, and our ability to obtain additional capital is subject to uncertainties.
We believe that our current cash and cash equivalents, anticipated cash flow from operations and the proceeds from this offering will be sufficient to meet our anticipated cash needs, including our cash needs for working capital and capital expenditures, for at least the next 12 months. We may, however, require additional cash resources to finance our continued growth or other future developments, including any investments we may decide to pursue. The amount and timing of such additional financing needs will vary depending on investments in new facilities, decorations and the amount of cash flow from our operations. If our resources are insufficient to satisfy our cash requirements, we may seek additional financing by selling additional equity or debt securities or obtaining a credit facility.  

RISKS RELATED TO THE OFFERING
  
Offering price of the Securities is not an accurate reflection of their value
We cannot assure that the offering price of the Membership Units of Fragrance of Heaven LLC (the “Securities”) will be an accurate reflection of their value. The offering price of the Securities is arbitrarily determined by us taking into account our prospects, all as assessed by our management.  The offering price should not be regarded as an indication of any future price of the Securities, and bears no relationship to our assets, earnings, net tangible book value, or any other traditional criteria of value.  
  
There has been no representation of investors in the preparation of this offering. We have not obtained an independent opinion on behalf of prospective investors regarding the fairness of the terms on which the Securities are offered hereby. Prospective investors will be relying on the disclosures set forth herein and the additional materials it refers to directly, and on the business and investment background and experience of themselves and any advisors engaged by them, as the basis for their investment decision.
  
We have the right to, and expect to, issue additional shares or sell stock in isolated transactions
We have the right to, and expect to, issue additional shares or sell stock in isolated transactions. Our board of directors has authority, without action or vote of our shareholders. Any such issuance will dilute the percentage of return to Investors. 
  
Restrictions on transferability of securities
Restrictions on transferability of securities will limit the ability of purchasers to transfer their Securities. Specially,  the Securities being offered may not be transferred by any purchaser of such Securities during the one year period beginning when the Securities were issued, unless certain conditions are met, as described in Restrictions on Transfer of the Securities Being Offered on this Form C.
  
The Securities offered hereby will be “restricted securities” within the meaning of the Securities Act and, consequently, will be subject to the restrictions on transfer set forth in the Securities Act and the rules and regulations promulgated thereunder. In addition, the Securities are subject to restrictions on transfer under applicable state securities laws under which such securities are sold in reliance on certain exemptions or under the provisions of certain qualifications. As restricted securities, the securities may not be sold in the absence of registration or the availability of an exemption from such registration requirements.
  
We cannot assure that we will pay dividends.  
We do not currently anticipate declaring and paying dividends to our shareholders in the near future. It is our current intention to apply net earnings, if any, in the foreseeable future to increasing its capital base and marketing. Prospective investors seeking or needing dividend income or liquidity should therefore not purchase shares of our Membership Units. We cannot assure that we will ever have sufficient earnings to declare and pay dividends to the holders of our Membership Units, and in any event, a decision to declare and pay dividends is at the sole discretion of our board of directors.
    
You can’t easily resell the securities. 
There are restrictions on how you can resell your securities. More importantly, there is no market for these securities, and there might never be one. It’s unlikely that the company will ever go public or get acquired by a bigger company. That means the money you paid for these securities could be tied up for a long time.
   
Our failure to maintain effective internal controls over financial reporting could have an adverse impact on us.  
We are required to establish and maintain appropriate internal controls over financial reporting.  Failure to establish those controls, or any failure of those controls once established, could adversely impact our public disclosures regarding our business, financial condition or results of operations.   In addition, management’s assessment of internal controls over financial reporting may identify weaknesses and conditions that need to be addressed in our internal controls over financial reporting or other matters that may raise concerns for investors. Any actual or perceived weaknesses and conditions that need to be addressed in our internal control over financial reporting, disclosure of management’s assessment of our internal controls over financial reporting or disclosure of our public accounting firm’s attestation to or report on management’s assessment of our internal controls over financial reporting may have an adverse impact on the price of our Membership Units.


Important:

The securities offered by the issuer here are private placements. You should read the followings before investing in these securities:

Investor Alert: Advertising for Unregistered Securities Offerings (by SEC)

Private Placements - Evaluate the Risks before Placing Them in Your Portfolio (by FINRA)

Informed Investor Advisory: Private Placement Offerings (by NASAA)

More Questions & Answsers (
)
Note:

The information provided is a summary only. Please review the full offering documents (Form C) for a full description of the company and offering.

You can cancel an investment commitment until 48 hours prior to the offering deadline.

$2,500


1.7% target $150,000

4 investors



to go
Funding Target $150,000
Maximum Target $1,000,000
Pre-money Valuation $5,000,000
Equity Offered 2.91% - 16.67%
Securities Type Membership Units
Regulation Regulation CF
Closing Date 31 Dec 2018
Unit Price $20.00
Units Offered

7,500 - 50,000
Units Issued After Offering

257,500 - 300,000

Corporate Profile:
Company Name
Fragrance of Heaven LLC
Jurisdiction of Incorporation
Texas
Date of Incorporation
14 Jun 2018
Telephone
(806)549-1679
Address
3501 50th Street, Suite 124
Lubbock
Texas 79413
USA
URL
Industry
Retail
No. of Employees
1
Funding Purpose:

- Online Marketing of E-Commerce Site/Social media
- E-commerce website being built, including a CRM
- Marketing with Social Media Expert on Retainer
- Use other social media platforms
- Taking on additional 3,500 sq ft for manufacturing
- Pallet Jack
- Racking System
- Commercial Grade Vat and Pouring unit
- Workstation Tables
- Payroll for 2 full time employees.  (Will start with 1 employee)
- CPA Services

Major shareholders:



About Mr. Crowd Crowdfunding One-Stop Service Terms of Use Fees and Charges Privacy Policy Cookie Policy The Mr. Crowd University Contact Us


REGULATION CROWDFUNDING - GENERAL RULES AND REGULATIONS

IMPORTANT LEGAL NOTICE: Ksdaq Inc. owns and operates Mr. Crowd (www.MrCrowd.com), a funding portal (the "Funding Portal") registered with the Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA) [FINRA Funding Portal Members]. By accessing the Funding Portal and any pages on the Funding Portal, you agree to be bound by the Terms of Use and Privacy Policy, as may be amended from time to time without notice or liability. Securities offerings posted on the Funding Portal are limited to Regulation Crowdfunding, Regulation A and Regulation D offerings.
  • Regulation Crowdfunding offerings on the Funding Portal are conducted through Ksdaq Inc.
  • Regulation A and Regulation D offerings on the funding portal are not conducted through Ksdaq Inc.
  • Regulation A and Regulation D offerings are for informational and solicitation of interest (testing the waters) purposes only.
  • Investors must acknowledge and accept the high risks associated with investing in private securities offerings. These risks include holding your investment for periods of many years with limited ability to resell, limited access to periodic reporting, and losing your entire investment. You must have the ability to bear a total loss of your investment without a change in your lifestyle. Funding Portal is only required to conduct limited due diligence on each Issuer and does not in any way give investment advice, provide analysis or recommendations regarding any offering posted on the Funding Portal. Past performance is not indicative of future performance. All investors should make their own determination of whether or not to make any investment in an offering, based on their own independent evaluation and analysis and after consulting with their financial, tax and investment advisors. Prior to making any investment, you will be required to demonstrate your understanding of the speculative nature of investing in such private securities. The securities offered on this Funding Portal can only be marketed in jurisdictions where public solicitation of offerings are permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence. You are strongly advised to consult your legal, tax and financial advisor before investing.

    You can learn more about investing in crowdfunding from the SEC, FINRA or NASAA.

    1000 Corporate Center Drive, Suite 310, Monterey Park, CA 91754


    Copyright © 2018 Ksdaq Inc.