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Social5 (SOC)

Draper, Utah Professional Services

Social5 (SOC)

Draper, Utah Professional Services


1.7% target $200,000
to go

Social5 is a digital media marketing company that provides businesses, of all sizes, with powerful online/mobile strategies and tools. Social5’s professional content, graphics, promotional, advertising, and technology teams manage major aspects of a company’s digital footprint. Here are videos for three of social5’s most popular services:

Company Highlights:
  • Works with large association groups, small business owners, and micro-businesses
  • Professionally written content for hundreds of different business categories 
  • Custom content available in multiple languages

More About Social5

Social5 believes small to medium-sized businesses have a unique opportunity to compete with larger brands by unleashing the power of social media.

Social5 makes it possible for businesses to gain a competitive advantage in the digital marketplace by putting digital experts to work for a company’s brand. By providing ongoing professional-grade content Social5 strengthens and develops a social media presence that helps businesses retain existing customers and reach new ones.

Delivering a turnkey service, at a price point that makes sense for a company’s budget, is a sustainable winning model. This model is very scalable and the addressable market is massive.


Real People. Real Support. Real Results.
Professional Writers | Graphic Artists | Tech Experts | SEO Specialists | Promotions Team | Email Specialists


From Social5’s CEO, Rob Wellman

"We’re all about the little guy. Social5 gives small businesses the marketing muscle to compete with major brands, all without having to mortgage the house and sell the family sedan to pay for it. Gone are the days when the Yellow Pages was enough to effectively drive consumer traffic. Today, consumers are doing business online in staggering numbers. Major brands have already made the shift, devoting more dollars to digital marketing than to any other advertising platform. But small businesses are falling behind. They simply don’t have the time, energy and expertise to compete in that online marketplace on their own. That’s where Social5 comes in. We’re passionate about that market. Social5 combines world-class talent with proprietary technology to make social media marketing a reality for mom-and-pop businesses. We’ve got journalists from some of the nation’s largest newspapers, including USA Today and The Washington Post. And we’ve got a technology that we developed in the bat caves beneath Social5 to automate content distribution in a way that makes things more affordable than anything on the market. So how big is our market? It’s massive. Think about this. More than 80% of businesses in the United States have fewer then 9 employees. How many need our service? Every single one. Social5 was built to serve small businesses everywhere, regardless of industry or location. We’ve proven the concept, building a customer base that now includes thousands of businesses. Social5 now needs your help to accelerate that growth and capture our unfair share of the marketplace."

- Rob Wellman, CEO of Social5

Social5’s Executive Team

Rob Wellmanchief executive officer
Rob Wellman brings more than two decades of tech-industry experience to Social5. He served most recently as the head of Printelligent. Under his direction the company made three acquisitions and sold to the world’s largest IT provider, Hewlett-Packard. He has been recognized as one of the nation’s most promising executives by Computer Reseller News, and one of North America’s top 75 tech executives by VAR Business Magazine.

Judson Smedleychief financial officer
Judson joined Social5 after guiding his former company, Printelligent, through numerous acquisitions and national expansion which ultimately led to being purchased by HP. Smedley is a 20 year veteran in finance with an MBA from BYU that includes an emphasis in finance and operations. His undergraduate is in engineering.

Matt Brownchief marketing officer
Matt Brown joined Social5 with 20 plus years of experience in media advertising and marketing. Recently Brown was part of Four Points Media Group that helped orchestrate the rise of CBS 2 in the Salt Lake DMA to #1. Previously Brown ran marketing for cable’s largest digital interconnect, Adlink, out of Los Angeles and New York. Brown also worked at Paramount Studios as Director of Affiliate Sales Services for 120 Television properties.

Rich Christiansenchief technology officer
Rich Christiansen specializes in designing and implementing highly automated, usable Internet applications. He served most recently as president of Breeze Computer Consulting, where he provided end-to-end software guidance for tech startups and established businesses. Christiansen’s career has included stints at Microsoft, Sun Microsystems and LDS Business College. Christiansen established an open-source project that has served millions of users.

Jeremiah Stettlerchief content officer
Jeremiah Stettler is a long-time political and investigative journalist who worked most recently as an editor for Utah’s largest newspaper, The Salt Lake Tribune. His work has been recognized by organizations such as the Associated Press, Society of Professional Journalists and Investigative Reporters and Editors. Academically, his background is in communications with bachelor’s degrees in journalism and politics and a master’s degree in public policy.
Business Strategy

Social5 has developed a secret sauce that combines professional talent with technology. Instead of focusing purely on the creative elements of social media marketing, Social5 devoted extensive research and development to an intelligent content-distribution system that is exclusive to Social5. 

This artificial intelligence has the capability to manage hundreds of thousands of unique social media profiles simultaneously. Once Social5 produces the content for delivery, this technology can efficiently distribute that content to its customers. 

Social5 also provides businesses with access to some of the nation’s best marketing talent and breathtakingly affordable prices. Indeed, Social5 puts professional writers, graphical designers, advertising strategists and technology experts to work at a price point that is less than hiring a single employee. 

This is the Social5 difference. Together, this technology and talent can create a high-quality, low-cost social marketing solution with endless scalability. It can offer Main Street USA a simple, tech-enabled, outsourced solution to connect with current and future customers, build brand visibility and generate the targeted digital traffic needed to succeed in a 21st Century marketplace.

Marketing Strategy

Social marketing has momentum, particularly in the small-business space where there has not been a viable solution. Social5 wants to capture market share as quickly as possible to secure this market. To do so, Social5 has leveraged parallel go-to-market models: traditional sales teams and affiliate partners. 

Social5 has achieved the greatest success through tech-enabled direct sales. It sells products and services directly to businesses, using video conferencing technologies and lead-generating mobile tools to close business digitally nationwide.  Social5 also engages in strategic partnerships with associations, franchises, direct-selling organizations and other entities that aggregate small businesses.  Additionally, Social5 provides social marketing services for strategic partners that wish to embed some, or all, of Social5’s products in their own offering.  

With a successful 2018 pilot of an affiliate program under its belt, Social5 is now expanding its affiliate program to a wider market, allowing Social5 to capture market-share more aggressively from all geographies.

Operational Plan

Products And Services

Social5 offers three core products; each designed to assist small businesses with growth in the digital marketplace.

First, effective social marketing strategies must begin with content. Social5 begins with a foundational strategy of content that leverages talent from some of the nation’s largest media outlets, including USA Today, Good Morning America, CNN, The Associated Press, NPR, Reuters and more. Content is deployed in the form of social media posts, long-form blogs and email marketing messages.

Second, Social5 will target potential consumers. Unlike a billboard campaign or newspaper advertisement, social media ads come with extensive intelligence on consumer demographics, geography, behavioral trends and psychographic characteristics. Social5 will leverage that information on behalf of the customer, creating campaigns that can build audience and drive digital traffic.

Third, Social5 will improve a business’s online visibility with tactics and technologies designed to increase a brand’s searchability and reputation on mobile devices, search engines, car navigation systems and online directories. 

What makes Social5 unique is the sprinkling of technology throughout the process, which ultimately makes the company far more scalable than its competitors. This includes an app that allows customers to review their content from the palm of their hand. This includes a mobile business card that allows business owners to capture and cultivate email addresses over time. This includes a contesting model that allows for the efficient collection of email addresses through large-ticket promotions. The result is a more effective and scalable social marketing solution for businesses.

Operational Scalability

Social5 has developed an execution model centered upon scalability.  This model includes the creation of an intelligent content delivery system that allows for the smart-distribution of content to customers in diverse geographies, industries and languages without human intervention.  This technology crosses social media platforms and allows customized publication to thousands of customers simultaneously. 

The scalability of Social5 extends to personnel as well. Social5 has assembled a national network of professional journalists, advertisers and social marketing experts that can be mobilized immediately for businesses in all industries and geographies, allowing for unrestricted sales activity and business development in all markets nationwide.

SWOT Analysis


Human Resources

Social5 is led by seasoned executives with decades of experience managing and growing businesses within the technology and communication sectors.  This leadership team has proven the Social5 business model over a six-year period, building the business into a national social media brand that currently serves more than 2,000 customers across the United States.  

The company is led by President and CEO Rob Wellman, who brings more than two decades of tech-industry experience to Social5. He served most recently as the head of Printelligent. Under his direction the company made two acquisitions and sold to the world’s largest IT provider, Hewlett-Packard. He has been recognized as one of the nation’s most promising executives by Computer Reseller News, and as one of North America’s top 75 tech executives by VAR Business Magazine. Rob is accompanied by a leadership team with experience at the highest levels of the print, broadcast and technology industries.

Since its inception, Social5 has successfully carried out social marketing strategies for businesses in hundreds of industries, positioning Social5 for accelerated growth that could be achieved through additional capital.

Social Responsibility


Future Plans

Social5 is seeking investment to expand the following operations, which will dramatically increase real and potential growth. Funds will be allocated for affiliate recruitment and enablement, technology advancements to better leverage high-demand products, and sales support for cultivating and converting affiliate leads. Investment will fund the following growth activities. 

Expand Partner Network
Hire a new partner development person(s) to focus on the following:
- Finding and/or nurturing strategic partners to help grow the Social5 business.  This will include partners who want to integrate Social5 services with their offering, partners who want to promote Social5 service as an additional value-added non-integrated service, and well-connected partners/associations who want to roll out services to assist their large networks.
- The accelerated promotion of the Social5 Affiliate program.
- The cross promotion of the Social5 Affiliate program with other Affiliate programs.

Enhance Technology
Through an additional hire and/or strategic partnerships, Social5 would expand or enhance its offerings in the following areas:
- Enhancements to the Social5 Partner program and portal.
- Review Management – Simplify the customer experience with managing their reviews and helping to promote more reviews.
- Add a “Lead Magnet” tool for Social5 customer use.
- Create a more efficient and cost effective way to boost social media posts for customers.
- Improve the cost/value of updating and maintaining directory listing for customers.
- Enhance and automate the analytics reports that customers are able to review.
- Enhance the email recipient tracking and analytics for customers.
- Improve the tools available for Social5 affiliates – both those that help with customer acquisition as well as those to help fellow affiliate recruitment.
- Enhance the billing features for customers.
- Enhanced tools for creating and managing content assignments for writers.
- Additional features for the Social5 customer app when it comes to viewing and influencing their upcoming social media posts.

Grow Sales and Marketing Support 
Scale Social5’s internal team to effectively handle more:
- Sales presentations on behalf of affiliate partners.
- Proposal generation for customers needing a unique social marketing strategy.
- Help in basic support and training of new affiliate partners. 
- Upselling current customers with new offerings.
- Internet marketing for Affiliate recruitment.

Financial Year Dec-2019
Revenue $2,504,146
Cost of Good Sold $784,503
Taxes Paid $0
Net Income $218,297
Total Assets $253,573
Cash & Cash Equivalents $25,754
Accounts Receivable $150,819
Total Liabilities $1,858,419
Short-term Debt $218,743
Long-term Debt $1,639,676

Dividend Policy
The Company’s ability to pay dividends will depend upon, among other things, the general
financial condition of the Company, the Company’s current and future operations, liquidity position and capital requirement of the Company. The Dividend Policy will continue to be reviewed from time to time and there can be no assurance that dividends will be paid in any particular amount for any given period.
Risk Factors

Our operating results depend on the quality of our services and content offerings.  Moreover, our business is also highly dependent on successful adaptation to the rapid changing customer preferences and technological development in the marketing, promotion and advertising industry.
The marketing, promotion and advertising market experiences rapid changes in audience and customer preferences. Our brand image could be negatively affected if the advertising contents or content offered or the media channels that we used are unable to meet audience and customer expectations. Although we have expanded our service offerings and our content distribution channels in order to meet with the changing audience and customer preferences so as to to capture a broader base of audience, given the subjective nature of the marketing, promotion and advertising business and the rapid change in the market trend, there is no assurance that our services or will continue to be able to capture, anticipate or respond timely to audience or customer preferences. If we fail to achieve these goals, our business, results of operations and financial condition could be materially affected.

We heavily rely on social media platforms for our services, to create an advertising and marketing package for our customers, and any decline in usage of such social media platforms may materially affect our results of operations.
Our business is highly dependent on the digitalization and the growing use of social media platforms. If there is a decline of the use of social media platforms and/or a particular platform which we heavily relies on or a material change of the social media reader behaviours and user preferences that we are unable adapt to, our clients may be reluctant to continue to use our services to advertise their business through online platforms. If this happens, our business and results of operations could be adversely affected.

Our business is highly sensitive to changing audience preferences.
Advertisement and publication content is highly related to market trends and social environment. Therefore, the demand of our services may be adversely affected by the preferences of the audience or consumers of our advertisements and publication content. If there is any change of such audience preferences, our customers may may opt for products and/or services from our competitors who are more sensitive to the moving trends. If this happens, our business, results of operations and financial conditions could be adversely affected.

If we fail to keep up with the rapidly changing technologies, we could lose our customers and our business and results of operations could be adversely affected.
Our success will depend on our ability to adapt to rapidly changing technologies. In fact, marketing, promotion and advertising industry is characterised by the changing technology needs of our customers. Our customers may require us to use new technologies in the execution of our engagements, such as the design, editing, and creating of the advertisements. We are required to quickly and cost-effectively adapt to the new technologies if our customers begin to shift to the use of such technologies but we cannot assure you that we will be able to do so. Furthermore, we may not be able to timely respond to these changing technologies. If we fail to keep up with the rapidly changing technologies and react in a timely manner, we could lose our customers and our business and results of operations could be adversely affected.

We need to meet the marketing objectives of our customers or we would lose our customers and our revenue would decline.
We offer services to serve the marketing objectives of our customers. We are expected to provide effective advertising that can achieve the desired marketing objectives of our customers. If our advertising services are not able to achieve the desired marketing objectives, our relationships with our customers, reputation and revenue will be adversely affected.

Successful implementation of our business strategies and future plans are subject to uncertainties.
We plan to achieve our business growth by implementing a series of strategies as discussed in our business plan. However, there is no guarantee that we will be able to implement these strategies and future plans successfully, which in turn are subject to uncertainties and changing market conditions. Our development and business expansion plans are formulated based on assumptions on the occurrence of certain future events, which may or may not materialise. There is also no assurance that any of our business strategies will yield the benefits or achieve the level of profitability we anticipate. If this happens, our results of operations and financial conditions could be adversely affected.

Privacy concerns and the use of user information could damage our reputation, deter current and potential users and customers and negatively impact our business. 
Due to our business nature, we may need to collect personal data from our users in order to better understand our users and their needs and to help our customers target specific demographic groups or potential audience. Concerns about the collection, use, disclosure or security of personal information or other privacy-related matters, even if unfounded, could damage our reputation, cause us to lose users and customers and adversely affect our operating results. While we strive to comply with applicable data protection laws and regulations, as well as our own posted privacy policies and other obligations we may have with respect to privacy and data protection, the failure or perceived failure to comply may result, and in some cases has resulted, in inquiries and other proceedings or actions against us by government agencies or others, as well as negative publicity and damage to our reputation and brand, each of which could cause us to lose users and customers, which could have an adverse effect on our business.

We may be subject to intellectual property infringement claims which may materially and adversely affect our business, financial condition and prospects. 
We may be subject to intellectual property infringement claims. For example, the content distributed to our audience could infringe the intellectual properties rights of the others and we are at risk of being the subject of intellectual property infringement claims. These claims could be expensive to defend and require the expenditure of significant resources and could have a material adverse effect on our business, operating results and financial condition.
Our business depends on our brand and reputation.
Our business depends on our brand and reputation as a provider of marketing, promotion, advertising services. If we are not able to maintain the brand strength and reputation, our brand value, business and operating results could be materially and adversely affected. We believe that our brand “social5” is instrumental to the success of our business. If the value of our brand or image and reputation is diminished, we may fail to continue to attract potential customers and our business, financial condition, and results of operations could be materially and adversely affected.

We have a history of losses and we may not be able to generate sufficient revenue to achieve and maintain profitability. 
We incurred net losses in 2016 and 2017. We expect that our revenue growth rate will fluctuate in the future as a result of a variety of factors. You should not rely on the revenue growth of any prior period as an indication of our future performance. We also expect our costs to increase in future periods as we continue to expend substantial financial resources on business development and acquisitions, sales and marketing and general administration, including legal and accounting expenses. As a result, if we are unable to maintain adequate revenue growth and to manage our expenses effectively, we may incur significant losses in the future and may not be able to achieve and maintain profitability. As a result, we may continue to generate losses and we cannot assure you that we will achieve profitability in the future or that, if we do become profitable, we will be able to maintain profitability.

We may experience breakdowns in our IT systems that could damage our customer relations and expose us to liability
We depend heavily on the stable operation of our IT systems including software, processing systems and telecommunication networks. A system outage or data loss could have a material adverse effect on our business, financial condition and results of operations. Not only would we suffer damage to our reputation in the event of a system outage or data loss, such incidents may also affect our relationships with our customers as we will not be able to advertise their products. To successfully operate our business, we shall be able to protect our processing and other systems from disruptions, including fire, unauthorised entry, computer viruses and IT system failures that are beyond our control. In such circumstances, our business operation and our relationships with our customers may be materially and adversely affected.

We may not have timely access to adequate capital financing
We may require access to a adequate amount of capital in order to fund our continued operation and expansion. Moreover, we may not have timely, or able to access to adequate capital financing when suitable business opportunities arise.  If we are unable to obtain sufficient resources to fund our operation or expansion plans, our business, financial condition, results of operations and prospects would be materially and adversely affected.

Risks of Indebtedness
The Company has loans from certain owners of Veemo, Inc, the majority shareholder of the Company. Because of the these loans, a portion of its cash flow may have to be dedicated to the payment of principal and interest. A default under any of these loan agreements could result in the loan becoming immediately due and payable and, if unpaid, a judgment in favor of such lender which would be senior to the rights of owners of the Company. A judgment creditor would have the right to foreclose on any of the Company’s assets resulting in a material adverse effect on the Company’s business, operating results or financial condition.  

We determined the price of the Membership Units arbitrarily.  
The offering price of the Membership Units has been determined by management, and bears no relationship to our assets, book value, potential earnings, net worth or any other recognized criteria of value. We cannot assure that price of the Units is the fair market value of the Units or that investors will earn any profit on them.
We cannot assure that we will pay dividends.  
We do not currently anticipate declaring and paying dividends to our shareholders in the near future. It is our current intention to apply net earnings, if any, in the foreseeable future to increasing its capital base and marketing. Prospective investors seeking or needing dividend income or liquidity should therefore not purchase our membership units. We cannot assure that we will ever have sufficient earnings to declare and pay dividends to the holders of our membership units, and in any event, a decision to declare and pay dividends is at the sole discretion of our board of directors.
You can’t easily resell the securities. 
There are restrictions on how you can resell your securities. More importantly, there is no market for these securities, and there might never be one. It’s unlikely that the company will ever go public or get acquired by a bigger company. That means the money you paid for these securities could be tied up for a long time.
Our failure to maintain effective internal controls over financial reporting could have an adverse impact on us.  
We are required to establish and maintain appropriate internal controls over financial reporting.  Failure to establish those controls, or any failure of those controls once established, could adversely impact our public disclosures regarding our business, financial condition or results of operations.   In addition, management’s assessment of internal controls over financial reporting may identify weaknesses and conditions that need to be addressed in our internal controls over financial reporting or other matters that may raise concerns for investors. Any actual or perceived weaknesses and conditions that need to be addressed in our internal control over financial reporting, disclosure of management’s assessment of our internal controls over financial reporting or disclosure of our public accounting firm’s attestation to or report on management’s assessment of our internal controls over financial reporting may have an adverse impact on the price of our membership units.


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More Questions & Answsers (

The information provided is a summary only. Please review the full offering documents (Form C) for a full description of the company and offering.

You can cancel an investment commitment until 48 hours prior to the offering deadline.


1.7% target $200,000

to go
Funding Target $200,000
Maximum Target $500,000
Pre-money Valuation $8,000,000
Equity Offered 2.44% - 5.88%
Securities Type Membership Units
Regulation Regulation CF
Closing Date 31 Dec 2020
Unit Price $10.00
Units Offered

20,000 - 50,000
Units Issued After Offering

820,000 - 850,000

Corporate Profile:
Company Name
Social5, LLC
Jurisdiction of Incorporation
Date of Incorporation
2 Mar 2012
13894 S Bangerter Pkwy Suite 200
Utah 84020
Professional Services
Major shareholders:

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