WeGro

Hull, Massachusetts e-Commerce

$199,570
of target $50,000 - $500,000

399.1% funded

to go

WeGro Co: Built for Reptiles, by Reptile Keepers

WeGro Co is on a mission to redefine reptile care. As the parent company of Zen Habitats—the #1 reptile enclosure brand in North America—we’re building an ecosystem of trusted, keeper-led brands that support the full reptile journey: from smart enclosures to premium nutrition to app-connected tools.

We’re proud to be featured on America’s Real Deal, the national investor TV show that’s bringing WeGro Co to a mainstream audience. Our campaign has already raised over $197K from supporters—people who believe in what we’re building because they’ve lived the problems we’re solving.

How It All Started: Chi, the Bearded Dragon

Our story began not with a business plan—but with a lizard named Chi. When Chi, our bearded dragon, grew stressed and unhealthy in a store-bought tank, we realized something was deeply wrong with the industry. Those kits weren’t made for reptiles—they were repurposed fish tanks.

So we built our own. Chi thrived. We shared it online—and the post went viral. What began as a DIY fix turned into a mission to help other reptile keepers. In 2017, we launched Zen Habitats, and quickly became the go-to brand for reptile enclosures.

The Problem: Fishtanks are not Designed for Reptiles

Most reptile enclosures on the market are poorly designed. They’re too small. Made of glass. Stressful. Poor at retaining heat and humidity. And their top-down access design scares reptiles, who interpret it like a predator attack.

Our Solution: Purpose-Built Reptile Enclosures

Zen Habitats delivers species-appropriate housing that supports reptile health and keeper confidence:

Solid Panels: Reduce reflection, retain heat 10x better
Front Opening Doors: Reduce stress, simulate natural approach
Steel Screen Tops: Promote airflow, keep cats and kids out
Modular Design: Easily expands as reptiles grow

Traction:

$23M+ in lifetime sales
50,000+ enclosures sold
4.6★ average review rating
1.31 accessories per enclosure — proving strong customer engagement and high AOV potential

A Category on the Rise—and Largely Ignored

Reptile ownership is exploding, especially among Gen Z. Yet most major pet brands still ignore them.

6M+ U.S. households own reptiles
2.3 reptiles per household (on average)
Reptiles are the fastest-growing Gen Z pet

This is a passionate, underserved market—and we’re building the platform to serve it.

Beyond Enclosures: An Ecosystem for Modern Reptile Care

WeGro Co is building a multi-brand platform covering the full lifecycle of reptile ownership.

Core Brands & Expansions:

Zen Habitats – Flagship modular enclosures
Blue River Diets – Premium gecko food (exclusive U.S. partner)
Smart Tech Systems – App-connected humidity and habitat control

We’re already in early conversations with national retailers like Chewy and PetSmart to expand Blue River Diets into stores across the U.S.

How We Grow: Content, Creators, Community

We’re a community-first company—trusted by millions of keepers, breeders, educators, and influencers.

62M+ video views
1.1M+ blog reads
7.19% engagement rate
100+ creators in our network

Our top 3 creators have generated $1M+ in direct sales.

We own the search results, dominate YouTube, and educate as we sell. Our SEO-optimized blog content is a major top-of-funnel engine with over 1.1 million views to date, helping drive organic traffic and first-time buyers.

Converting Demand: Google Ads Performance

We’re not just creating awareness—we’re converting it. Our Google Ad strategy is among the most efficient in the category:

CAC: $23.05
AOV: $320
ROAS: 13.88x
LTV: $502
LTROAS: 21.78x
47% of revenue from branded search
75.9% non-branded impression share

We’ve built a flywheel of content → conversion → repeat customers. This is how we scale.

Digital Tools that Drive Trust and AOV

Our on-site tools make it easier for keepers to shop with confidence:

UVB Calculator
Habitat Builder
Feeding Guides

These tools boost AOV, increase LTV, and reduce returns. Our digital infrastructure is a built-in LTV expansion engine.

The Tech Future: Smart Enclosure Systems

We’ve developed the first app-connected humidity control system for reptile enclosures. It lets keepers manage humidity in up to 3 enclosures, with species-specific settings—and it’s just the beginning.

Our roadmap includes full habitat automation—from lighting to temperature to misting.

We’ve Faced Challenges—and Come Back Stronger

In 2021–2023, we scaled too fast. Stockouts and rising COGS slowed our growth. But we listened, rebuilt, and emerged stronger:

COGS down from 53.1% → 35.2%
Operating costs cut 43.9%
Breakeven lowered from $7.2M → $3.2M

Zen 3.0 enclosures now allow faster production, better margins, and monthly restocks.

Your Opportunity: Invest in the Reptile Care Revolution

We’re raising capital to meet demand and accelerate smart product development.

Raise Amount: $50K–$500K
Pre-Money Valuation: $5.89M
Use of Funds:

90% Inventory Expansion
10% Smart Product Development

We’re not backed by VCs—we’re backed by our customers. People like you. People who believe in the mission. Join the 197+ investors who have already helped raise over $197,000 and become part of something bigger.

Exit Strategy

We’re building toward a strategic exit in 3–5 years, targeting a $20M+ platform value:

Strategic acquisition
Structured buyback
Secondary sale opportunity

Our Team

Operators + Creators + Experts
WeGro Co is led by passionate reptile keepers, content leaders, and industry experts—united by a mission to transform reptile care.

Randy Williams
CEO & Co-Founder

20+ years in sales and marketing, including leadership roles at Fortune 500 companies. Randy founded Zen Habitats after building a custom enclosure for his bearded dragon, Chi. He leads product innovation, company vision, and overall growth strategy for WeGro Co.

Heidi Williams
COO & Co-Founder

With 15 years in education before launching Zen Habitats, Heidi oversees brand operations, fulfillment, and customer experience across all WeGro Co brands. She ensures every interaction with our company reflects our values and care-first approach.

Em Lock
Director of Partnerships

Former zookeeper and lifelong animal welfare advocate. Em played a role in shaping UK animal care laws and now leads influencer and brand partnerships at WeGro Co. As a creator with over 1M followers, she brings powerful community insight and credibility to the team.

Scott Crawford, DVM
Board of Director

Veterinarian and former CEO of United Veterinary Care; currently Vice Chairman. Scott is a key investor and strategic advisor, helping guide WeGro Co’s growth, alignment, and long-term industry positioning.

Let’s Build This Together
This isn’t just a business. It’s a movement to change how reptiles are cared for.

Mission-led, margin-smart
Proven traction, growing community
The only platform of its kind

Join us. Invest in WeGro Co today—and help reshape the future of reptile care.
Contact: Randy Williams, CEO – [email protected]